Plymouth College of Art students wow Sponge UK with innovative digital campaigns

Image Credit: Image credit: Taylor Harford

01752203434
enquiries@pca.ac.uk
https://www.plymouthart.ac.uk/latest/blog/media-students-wow-sponge-uk-with-innovative-digital-campaigns

Tasked with creating promotional videos for Sponge’s #explorediscovergrow social media campaign, students were asked to create 15 to 30-second animated or live-action videos for use on Twitter, Instagram and Facebook.

The professional brief gave the students invaluable experience of pitching and presenting their ideas in a commercial environment, to industry experts who were able to provide feedback and tips about how to develop their ideas further.

Dani Endacott, People Development Coordinator at Sponge UK, said: “We’re impressed with the creativity and ingenuity of the students and the breadth of ideas they applied to the challenge. Nearly 40% of our employees at Sponge are graduates from universities and colleges in the region, so nurturing local talent is important to our business. All the participants should be proud of the work they completed as part of the campaign, and we hope they have benefitted from the experience of working in a commercial environment.”  

The overall winner of the challenge was Alice Sposito, who created a short video featuring multiple locations in the Plymouth area. The team at Sponge were particularly impressed by Alice’s understanding of the task and the way she developed and presented her ideas.

Other participants used various types of animation, from traditional Stop Motion to vector based work using After Effects. Many of the students learned new skills as part of the challenge and everyone had the experience of pitching their creative treatment to a panel of experts. The Sponge team worked with the students to provide professional feedback and help them further develop their thinking.

The Sponge UK #explorediscovergrow social media campaign was created by the e-learning company to create brand awareness and encourage engagement on social media platforms by giving away responsibly sourced, natural sponges, with branded tags attached.

Students from Plymouth College of Art were asked to create promotional videos encouraging people to share images of their sponges at different locations around the world, along with a summary of where the photos were taken and what had been learned there. All locations will be added to the Sponge map at spongeuk.com/explore, creating an interactive digital map to demonstrate the reach of the campaign.

Christopher Bailey, BA (Hons) Digital Media Production joint Programme Leader at Plymouth College of Art, said: “This was an excellent opportunity for students to build experience in pitching their ideas directly to prospective clients. The breadth of working methods and techniques demonstrated in their pitches represents some of the pathways that can be pursued with Digital Media Production. I think that Alice’s work stood out because she focused on delivering assets that matched Sponge's innovative values and answered the brief so directly.”

BA (Hons) Digital Media Production at Plymouth College of Art is a dynamic, outward-facing programme engaging in a range of commercial moving image production, from established forms of TV through to emerging cutting edge digital content. Music videos, commercials, vlogs, drama series, films and more are all supported on this hands-on, practice-based programme, offering access to extensive range of production facilities, including Black Magic portable TV studio, allowing students to also explore live events and streaming.

 

Related News

Arts and culture downgraded in ministerial restructure

20 Jun 2017

Arts and culture downgraded in ministerial restructure at the Department for Culture, Media and Sport

Teaching excellence framework (TEF) results 2017

23 Jun 2017

The results of the 2017 teaching excellence framework (TEF) have been released, with more than 130 UK universities and other higher education institutions being awarded gold, silver or bronze ratings for the quality of their teaching.

ACE announce NPO funding decision including 103 South West organisations

27 Jun 2017

Arts Council England have announced their National Portfolio Organisations funding decision, including 103 South West organisations

ACE Museum & Gallery Exhibition Tax Credit Briefings

12 Feb 2018

In March 2018 Arts Council England will be hosting a series of briefing events across England to support museums and galleries to understand and benefit from the Museum and Gallery Exhibitions Tax Relief.

VASW appoints three new members to its steering group

19 Feb 2018

Visual Arts South West is delighted to welcome three new members to its steering group: Zoe Li, Emily Bull and Lara Goodband.

Why the arts make us more employable, and why the creative industries are our international economic life-raft

05 Mar 2018

The Cultural Learning Alliance and The Edge Foundation have released Briefing Paper No. 2: Employability & Enterprise: Why the arts make us more employable, and why the creative industries are our international economic life-raft.

Spike Island Director Helen Legg is appointed Director of Tate Liverpool

20 Mar 2018

It is announced that Helen Legg, current Director of Spike Island, has been appointed the new Director of Tate Liverpool.

Action Hero become an NPO and share their ethical policy

06 Apr 2018

Bristol-based Action Hero – the collaboration of live art and performance makers Gemma Paintin and James Stenhouse – have this week become an Arts Council England National Portfolio Organisation (NPO) and announced their ethical working policy.

CVAN Regional Strategy Consultation

09 Apr 2018

CVAN want to make sure their national strategic plan is as responsive and effective as possible and so they are currently consulting the regional networks.

Spacex announcement of closure

29 May 2018

After four decades of evolving visual arts provision in Exeter, Spacex board and staff have taken the difficult decision to close the organisation.

Visual Arts South West appoints new co-Chairs to Steering Group

01 Jun 2018

Visual Arts South West is pleased to announce the appointment of two co-Chairs to its Steering Group, succeeding the outgoing Chair, Helen Legg, Director, Spike Island, who is taking up the role of Director at Tate Liverpool.

Visual Arts South West

Working towards a South West where talented artists thrive, and a resilient and connected visual arts ecology that inspires more engaged and diverse audiences to value and advocate for its work.

Part of the Contemporary Visual Arts Network

Supported by: